Search Engine Optimization SEO is a relatively new form of online marketing for web sites. The goal of SEO is to increase traffic to your site by targeting relevant key words so that your site is listed higher in a search on one of the major search engine sites. Because it is a relatively new area, SEO can be misrepresented by dishonest vendors. For this reason, we highly recommend our clients read this brief but informative page on the Google website here: http://www.google.com/webmasters/seo.html The diagram below illustrates how a search engine evaluates any given web page as well as how SEO can benefit the page rank in the results of a search for a given key word or phrase. The two biggest factors in determining a web pages Google page rank in the search results are Keyword Relevance and Page Rank.

The search engine optimization process is completed in the following three phases

1. Keyword Analysis In the preliminary stage of the SEO campaign, DynamicASP will work with you to select appropriate keywords for your target markets. They will accurately reflect search activity that will be identified from the markets interest. Key determining factors include, but are not limited to, search volume on the particular phrase, the number of competing websites with the similar search phrase, and creative insight into customer behavior. After refining the list of potentially appropriate keywords, the client will select up to fifteen (15) appropriate keywords.
   
   
2. Optimization Strategy and Implementation of HTML coding Once the keywords have been agreed upon, DynamicASP will review the client website and forward a strategy document outlining the following information: a) The complete list of pages that make up the optimization campaign. b) Home Page Strategies. c) Internal Page Strategies d) Keyword and associated page setups, with search engine compliant HTML coding. e) The intended path that most spiders or search engine crawlers will follow.
   
   
3. Submission to Search Engines & Online Directories Once the strategies and coding are verified and in place, manual and automated submission of links to your site will be performed. We submit your site to as many as 350 different search engines as well as 1100 various directories. We ask that you understand that this submission process is one that depends upon the refresh cycles and policies of the third parties involved. As such, the results may not be immediately evident or realized. For this reason, we have developed a payment model that means you only pay on positive results after they are realized and verified. The tracking of campaign performance begins and reports will be submitted to the Client every month via email. Key metrics on the report include each keyword with its associated performance across each search engine.